Whole Living Body & Birth Services
Project Date: 2016
Type: Logo Design, Graphic Design, Photography
Whole Living provides therapeutic massage services and education classes for childbirth and infant care. They've recently started to offer doula training programs and pregnancy, labor, and postpartum classes for certified massage therapists.
Campitor was initially hired for logo design – Whole Living had just recently changed their name, shifting their marketing direction and updating their class offerings. They needed some branding! The logo and brand had to serve as an umbrella for multiple services; massage services for the body, specialized massages for pregnant women, and education classes on childbirth, pregnancy, and massage/doula training. We gave a tip to the old logo from the previous version of the business while keeping the overall feel modern, grounded, and feminine. As a last touch, we added a photo from our stock library that referenced the owner's favorite flower – the California poppy!